I have a small collection of affiliate websites, and I’ve found that I like using WordPress to build and manage this type of website. There are a few specific reasons that I have identified that contribute to my liking of WordPress for this type of site.
When it comes to building affiliate websites, I’m less worried about groundbreaking design and more worried about following web standards and getting the traffic to convert – and making it all simple and time-efficient, from setup to management.
Minimal Design Time
For affiliate websites, I like to use a WordPress theme that allows me to set color schemes, font styles and upload basic graphical elements such as header banners without much fuss.
With this approach, I usually spend most of my time finding a good image for the header and adding a logo to it. From there, I can also decide on a color scheme and font type easily and have the entire design set for a new website in a couple hours or less, depending on how finicky I’m feeling towards design at the moment.
Content Setup is Fast
It’s easy to load a bunch of page content into WordPress pages and set up the navigational structure with minimal effort. The page editor in WordPress is sufficient enough to do the types of page layouts I need for affiliate websites.
Bulk Site Management Options
Once my website portfolio got to 20+ websites, it made sense to find a system to help manage WordPress updates and plugin updates, along with backups. ManageWP fit the bill for me. With ManageWP I’m able to update all of my WordPress site versions and get all plugins up to date across all websites with just a couple clicks of a button. And it also does automatic backups.
Before using a system like that, it was a pain to manage the updates on a bunch of WordPress sites. But since they are affiliate websites and generating money, it’s a no-brainer for me to spend a little extra cash to make management super easy.
Now – this could be a negative. That large numbers of WordPress sites can create management overhead. But there’s some very affordable tools out there now to help manage this, and the other positives I lean on make up for it.
I’ve found it’s easy to flip WordPress sites compared to some other CMS platforms. There are many website administrators, owners and operators that know WordPress and it’s a well-documented, well-discussed system online. For that reason, it’s easy to find a buyer for a WordPress website if you decide to get rid of it, at least in comparison to some other content management systems.
WordPress is easy to host on cheap web hosting as well, so it makes the potential pool of buyers bigger when selling off sites, in my opinion.
This ties in with my bulk site management point. Keeping WordPress websites outside of a WordPress multi-site network makes them tougher to manage in bulk, but easier to sell off and move out of your website ecosystem.
SEO is Quick
Using SEO plugins and built in features, you can optimize a WordPress website without having to get your hands too dirty on the technical side of things. I’ve never felt overwhelmed by trying to optimize the pages of a WordPress site.
By simply using the same system over and over again for all my affiliate websites, in this case WordPress, I can capitalize on everything I’ve learned setting up the other sites and make very quick work of any new sites that come along.
Everything from installation to theme setup to design to page setup and SEO can be just a matter of clicks once you get your system down. You can also copy or clone an existing WordPress website and modify the copy with the right tools, saving yourself from reinventing the wheel each time you set up a new website.
Not Just WordPress
There are other CMS systems out there that can offer the types of benefits that I’m outlining here. I just happen to use WordPress and have found it’s popularity to contribute positively to the game of setting up sites quickly and professionally, optimizing them to money-making status, and maybe flipping them at some point.
I’m a Coder
I am a web developer, and have written home-brew CMS systems as well as implemented many others. I don’t always like the idea of what exactly I’m assembling together with WordPress, as I often look at something I don’t think it’s all that great from a developer standpoint. But when wearing my affiliate hat, I avoid coding and custom development like the plague. I don’t find the time to be worthwhile to spend hours upon hours coding features that already exist as a WordPress plugin, even if I find the implementation a little sloppy. As long as the user experience on the website is a good one, I turn a blind eye to the code under the hood.
This approach, however, also contributes positively to being able to offload a site if I want to sell it. It’s much easier to sell a WordPress website that is relying on standard, tested plugins that are familiar to WordPress users than to have a feature that is custom coded that I won’t be interested in supporting when I sell it.